PRPS: Re-inventing Denim’s Legacy…

PRPS: Re-inventing Denim’s Legacy…

Lovers of the pleasingly perverse, consider this: PRPS is to regular denim as a fine-cut diamond is to an unpolished gem. Each has its value, significance and power – but the fine-cut stone sparkles brighter.

The level of dedication and craft that goes into PRPS NOIR jeans, our bespoke collection, and all our jeans, may seem a great irony – all that costly art and skill lavished on what began as basic workers’ dungarees. Yet the rigorous spirit that propels us at PRPS and to which all our jeans pay homage is that of the first denim tribe: the late 19th century American workers, men who set out to pan for gold and battle bears, lay the rails and ride them; and the tailors who followed them, to stitch serious workwear by candlelight. Their life was a struggle, but they were determined. Every unique PRPS button and whiskering, the originality in our chemical replication of vintage washes, all reflect our respect for the originators of the jeans industry. Many of the men who built the jeans business were new Americans -- East European Jewish and Chinese immigrants escaping poverty and oppression in their homeland; not so different from today, then.

With all our love of the past, PRPS add innumerable levels of complexity and sophistication to the original, primitive process of making men’s denim wear.

The aged rips and stains that PRPS evoke in our original denim treatments, happened by chance. Such is life. In fact, the essence of what drove competition between jeans manufacturers –how to add durability to garments subjected to grueling conditions by strengthening stress points – also sprang from one fellow’s bright idea as he was tinkering at his workbench.

Jacob Davis, a tailor in Reno, Nevada, was making a special commission of extra-large pants when the tools of another job still lying out on his workplace caught his eye – some brass rivets. The brainwave to mix the two jobs by riveting the fabric was to transform his life and the world’s wardrobes. By such unforeseeable synchronicities, destinies are changed; when Davis’ reinforced “waist overalls” began selling fast, he sought help from a dry goods merchant who had supplied him with the white duck cotton he used – one Levi Strauss of San Francisco, a fellow Eastern European immigrant.

Together, the patent they claimed in 1873 ensured their supremacy in the competitive men’s workwear market for seventeen years, until it expired and denim frenzy began.  Many jeans brands sprang up as denim pants became workmens’ default dress. After the Second World War, when a strange new cadre known as teenagers first formed, jeans were suddenly not rural, industrial and class-specific, but racy. Juvenile delinquents never wore anything else, as James Dean reminds us.  The social democratization of the 1960s made jeans a sartorial common denominator; in the 1970s, American punks wore little else. As befits the Greed decade, designer jeans denoted the 1980s; by the 1990s, few Americans remembered there was anything other than jeans to wear and Casual Fridays infiltrated denim into staid boardrooms. High fashion designers dabbled in denim.

But by the time of the new century, it seemed like every cut was explored: baggy, tight, hipster, high-waisted. Where could jeans go, now that they’d been a staple for most of the planet,  for almost  a century?

Aficionados were ready for a different sort of statement. Experimental, attitudinal jeans, but still with the ever-ready, confrontational attitude of classic denim.  New technological innovations couple with the durable qualities we demand of jeans.

The imperatives of denim are sober qualities. The art is in how the form follows the many rigorous functions jeans are subjected to daily. But man’s need for jeans has moved beyond the pure demands of labor. Now aesthetics and choice were required.

It is no accident that the next generation of jeans sprung from the PRPS axis of East and West, ancient and modern. Demonstrating a level of thought and artistry never before seen in denim, PRPS jeans reference not only denim’s hallowed, earthy past – but  future directions for a garment that happened by happy accident.


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