PRPS: Re-inventing Denim’s Legacy…
Lovers of the pleasingly perverse, consider this: PRPS is to regular denim as a fine-cut diamond is to an unpolished gem. Each has its value, significance and power – but the fine-cut stone sparkles brighter.
The level of dedication and craft that goes into PRPS NOIR jeans, our bespoke collection, and all our jeans, may seem a great irony – all that costly art and skill lavished on what began as basic workers’ dungarees. Yet the rigorous spirit that propels us at PRPS and to which all our jeans pay homage is that of the first denim tribe: the late 19th century American workers, men who set out to pan for gold and battle bears, lay the rails and ride them; and the tailors who followed them, to stitch serious workwear by candlelight. Their life was a struggle, but they were determined. Every unique PRPS button and whiskering, the originality in our chemical replication of vintage washes, all reflect our respect for the originators of the jeans industry. Many of the men who built the jeans business were new Americans -- East European Jewish and Chinese immigrants escaping poverty and oppression in their homeland; not so different from today, then.
With all our love of the past, PRPS add innumerable levels of complexity and sophistication to the original, primitive process of making men’s denim wear.
The aged rips and stains that PRPS evoke in our original denim treatments, happened by chance. Such is life. In fact, the essence of what drove competition between jeans manufacturers –how to add durability to garments subjected to grueling conditions by strengthening stress points – also sprang from one fellow’s bright idea as he was tinkering at his workbench.More